About of M-Commerce



M-commerce stands for Mobile Commerce. This section elaborates the concepts of mcommerce. M-commerce is all about doing commerce transactions through mobile devices. Surveys and estimates indicate that nearly half of all commerce transactions will happen from mobile devices in near future. Explosion and popularity of mobile devices provide huge opportunities for business enterprises and consumers to sell and purchase on-the-go using mobile devices such as PDA, smart phones and other hand-held devices. M-commerce is making the commerce anywhere any time concept a reality using a host of technologies which are discussed in later sections.


SCOPE OF M-COMMERCE



Mobile Banking: This application makes it possible to perform bank-related transactions such as checking account status, transferring money and selling stocks, via mobile devices, independent of the current user location,

 Mobile Entertainment: This application offers services that provide entertainment through mobile devices such as ring tones, music and videos, gaming and chatting etc.

 Mobile Information Services: This term refers to mobile services that provide subscribers with content that provides information. Examples of such services are news updates of any nature (finance, politics, sport, etc.), travel information, access to search engines and Mobile Office (e-mails, appointments, etc.). 

Mobile Marketing: This term refers to services based on mobile communication 'tephnologies that provide firms with new and innovative instruments to increase sales, . win and retain customers, improve after-sales service, build and sustain a positive and modem image/brand and carry market research. 

Mobile Shopping: This application bundles services that allow for of transactions involving purchase of goods using mobile devices. The user can purchase products by choosing them from a catalogue accessible from a mobile device .

 Mobile Ticketing: All services that must be paid for, before a lawful utilization can take place, are suitable for Mobile ticketing such as travelling in public transport, entry to a cultural event or cinema. This application ensures that the user can purchase a right to utilization/ticket with a mobile device, replacing the conventional paper ticket. The ticket is sent in digital form to the mobile device.

 Telematics Services: Telematics is an artificial term that refers to innovative technologies that link telecommunication technologies with informatics. The transport segment has been the primary area of this application, which is also known as Intelligent Transport System (ITS). The main services are for navigation systems, remote diagnosis as well as access to other mobile applications such as mobile entertainment, mobile content/office, mobile banking and mobile shopping.